Communications & Positioning

Relevant, targeted and credible marketing communications campaigns are needed to keep sales pipelines primed.

We help management teams - be they local or corporate - mount cost effective marketing communications campaigns by:

• mapping decision making units - identifying the target audience

• assessing levels of awareness and understanding of the company/brand/product

• mapping the competitive landscape

• evaluating the market’s needs and preferences in this area

• identifying any “no go” topics

• identifying decision makers’ marketing accessibility (touch points, readership, etc)

• elaborating agency briefings

• testing messaging concepts and designs

We are used to working with agencies. We use any combination of brainstorming, management workshops, focus groups, interviews and web-assisted surveys to gather the required information.