Interviews & Focus Groups

We have vast international experience of undertaking focus groups and depth interviews with hard to reach, technical and senior decision makers as well as carefully selected consumers. We can provide moderators only, or a full service comprising:

• advice on audiences (demographics, localities, cultural issues)

• recruitment

• authoring and translation of discussion guides and stimulus materials

• venue selection

• technical services (audio and video recording, video conferencing, picture-in-picture PC monitoring)

• moderating

• simultaneous translation

• transcribing

• presentation of findings  

Group Discussions offer a powerful medium for exploring business issues with the added benefit to the client of being able to witness the proceedings.
Face to face depth interviews conducted by highly experienced people are the most effective way of gathering candid, detailed insights into the views of the key individuals on whom your business depends. We are experienced in conducting both focus group and depth interview projects all around the world, both in English and local languages.

When our experienced and well informed consultants interview decision makers the transfer of information is intense. Maturity, skills and preparation enable us to engage the decision maker as a peer, if necessary challenging answers and probing to unearth complex drivers. As a respondent said to one of our consultants at the close of an interview . . .

“What I’ve told you in the last hour and a half would have taken me at least a day to think about and write down, and there’s no way I’m going to do that if you just send me a form to fill out or ask me to comment through a web survey.”