NPD & Usability

End user feedback is essential to effective product design.

In today’s markets the physical ‘look & feel’ and the ease of use (the ‘man machine interface’) of products such as mobile phones, PDAs and home entertainment products are often more important to their market appeal than functionality itself.
At the same time, constraints on R&D time and budgets mean that prioritisation of functional development is essential – it’s no good launching a product if the function that is its key appeal in that market does not appear until version 2.

We are able to help our clients ensure that the right product development decisions are made at every step of the way and for every discrete vertical or geographical market.

We are experienced in gathering and distilling vital input from carefully selected potential customers to every key stage of product development