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What our clients say
Bausch & Lomb UK
"The work that the Insight Business have done with us has been pivotal to our business. They just did a terrific job.
While working closely with us they were able to provide independent and comprehensive feedback about our business and to challenge the status quo. Their reporting is candid and powerful, sometimes even difficult to hear, but it has proved highly beneficial and an invaluable catalyst that has led to us making significant progress.
Throughout the insight programme, our customers have been made to feel valued. They viewed the process as providing them a powerful communication platform. Those I have spoken to directly since have confirmed that they actually enjoyed the process."
Managing Director
HP / Compaq
“The Directors of The Insight Business have a strong understanding of a
wide range of technology markets (for example, Enterprise Servers,
Applications, Storage, Managed Services) as well as a sound grasp of
technology marketing and business management issues. The value of this
from my perspective as a client was that they could understand our
requirement very rapidly, design and execute an appropriate methodology
(qualitative or quantitative) with minimum input from my team, then
deliver findings that absolutely addressed my needs as a business
manager. The credibility of the research was particularly important as
it often revealed a local market reality at odds with the accepted
wisdom of corporate HQ which would tend to be based on the US market.
This data was fundamental in changing perceptions of our customers
locally as well as corporate messaging.
As a business manager in a high pressure technology company you need to
be able to trust your information suppliers to provide you with insight
and recommendations that will help you deliver against your objectives.
The Insight Business is a supplier in which I would continue to have
such confidence.”
Business Manager
Inmarsat
”The study provided us with new insight into the extent to which
underlying issues had been affecting our relationships with key business
partners around the world. Interviews with very senior clients were
handled with sensitivity and professionalism. The candid but
constructive reporting demonstrated a profound grasp of our business and
led to the introduction of several strategic and tactical initiatives
which we have seen bear fruit.”
Managing Director
NEC
“NEC has worked together on various projects, both qualitative and
quantitative with The Insight Business throughout Europe. The Insight
Business not only has expertise in various research approaches but also
extensive knowledge of the fast moving high-tech market. They give us
sound advice based on their vast experience at every step of the
research project so that threat and opportunities to achieve our
business goals are clearly identified through research. Their quality of
reporting is detailed, precise and fast. They understand the 'real'
meaning of what respondents are saying and recommendations are always
clearly stated which can only be done by senior, experienced people.
Even when budget and time constraints arise, The Insight Business are
able to study the best approach within the constraints and achieve
results required. They are a professional group that truly cares about
the clients needs and is always thinking about what can be done better
for them.”
Marketing Manager
Steria
“The directors of The Insight Business personally carry out the work and
bring their experience of the IT industry and market research to bear on
each project. Their "hands on" approach contributes to the credible and
authoritative positioning of their findings among senior management
colleagues. We trust The Insight Business to provide impartial advice as
to how to approach marketing information requirements and we have found
them to deliver good value.”
Marketing Director
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