What we do

"The study provided us with new insight into the extent to which underlying issues had been affecting our relationships with key business partners around the world. Interviews with very senior clients were handled with sensitivity and professionalism. The candid but constructive reporting demonstrated a profound grasp of our business and led to the introduction of several strategic and tactical initiatives which we have seen bear fruit.“ Michael Butler, MD Inmarsat Ltd.

The Insight Business provides its clients with strategic and tactical information and advice based on the needs, perceptions and reactions of customers and supply chain partners.

Most of our work is in business-to-business markets where our clients sell to corporate and government organisations. Our experience and understanding of large enterprises is vital to the success of our projects. Examples of the type of work we do include Key Relationship Dynamics, Bid Performance Analysis, Product and Brand Positioning and Communications.

We also work for clients whose need is to understand how their products and services are seen by consumers or end users. Work in this sphere includes NPD, Usability Testing and “Out-of-the-box” Experience evaluation as well as Brand Communications work.

We use a variety of methods to interact with the people who contribute to our projects, including:

Face-to-face interviewing Telephone interviewing Workshops

Focus groups User observation Internet